# PartnerImpact — B2B SaaS Partnerships Advisory

> B2B SaaS partnerships advisory helping tech companies build partner programs that produce measurable pipeline and revenue — not just logos.

- Source: <https://www.partnerimpact.net/>
- Markdown version: <https://www.partnerimpact.net/md/home.md>

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# PartnerImpact — B2B SaaS partnerships advisory

PartnerImpact is the advisory practice of Bart Dirksen. It helps B2B SaaS companies build partner programs that produce measurable pipeline and revenue — not just logos.

## What I do

- Partner program design — proposition, tiering, and the economics that make partnering worth a partner's time.

- Co-sell execution — the handoff spec, compensation alignment, and weekly deal cadence that turn partner leads into closed revenue.

- Partner attribution — sourced vs. influenced definitions, CRM instrumentation, and reporting your CFO accepts.

- Operating system — the seven layers and the joins between them that make a partner function compound.

- Partner scoring and tier governance — promotion and demotion criteria that are applied, not just published.

## Assess your program

The Partner Program Maturity Assessment is a 15-minute diagnostic across 12 sections and 48 dimensions. It scores where your program stands today and shows the three gaps most worth fixing first.

## Insights

Essays, build guides, and field notes on partner program design, co-sell, tiering, attribution, and operating models. Browse the insights library.

## The book

Finding Traction in Partnerships — The Operating System for Partnerships That Compound by Bart Dirksen. Read a free sample.

## About

Bart Dirksen is a partnerships advisor working with B2B SaaS companies on partner program design, co-sell, attribution, and partner operating models. PartnerImpact is registered in Oosterhout, the Netherlands (Kweldam 1, 6678DK Oosterhout, NL), VAT NL005331357B74.

## Contact

Request an advisory conversation or email partnerimpact@outlook.com.

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## Navigation

- [Home](https://www.partnerimpact.net/)
- [Insights](https://www.partnerimpact.net/insights)
- [Partner Program Maturity Assessment](https://www.partnerimpact.net/partner-maturity-assessment)
- [Finding Traction in Partnerships (book)](https://www.partnerimpact.net/book)
- [Free book sample](https://www.partnerimpact.net/book/sample)
- [The partner operating system](https://www.partnerimpact.net/partner-operating-system)
- [Use PartnerImpact in Claude and other AI assistants](https://www.partnerimpact.net/ai-tools)
- [Contact](https://www.partnerimpact.net/#contact)
- [Privacy policy](https://www.partnerimpact.net/privacy)

All Markdown pages: <https://www.partnerimpact.net/md/>

Contact: partnerimpact@outlook.com

© PartnerImpact — Kweldam 1, 6678DK Oosterhout, NL — VAT NL005331357B74